SARAWAK travel agents should work on developing health and beauty packages to diversify the state’s tourism products.
Sarawak Tourism Federation president Wee Hong Seng felt such niche products were could be in line with Sarawak’s main tourist attraction, flora and fauna.
“There is no demand for this yet but we should not wait for it to happen. We should come up with this sort of packages now because the business opportunity is there.
“Real tourism is where you can come up with a package that could benefit the community as well,” he told reporters after opening the Korean Beauty Square (KBS) store at Tabuan Plaza in Kuching yesterday.
He said as it was, the locals have been dabbling in reflexology in which they had incorporated traditional massages and ointments.
Wee believe players in the travel industry could synergise health and beauty packages into the existing tourism packages to make them more appealling.
Later, KBS director CK Lim said Tabuan Dayak marked the first KBS store in Sarawak. There are presently 23 branches in peninsula with the first Malaysian branch opened in 2008.
“In the recent years, the Korean technology is leading in the cosmetic industry as Korea is the first to use organic ingredients in its cosmetics. Korean cosmetic is almost 99 per cent organic,” he said.
Lim said KBS, which has been in the market for 10 years, was widely used among Korean celebrities and was available at shopping malls and even 7-Eleven outlets in the Asian region.
He said one of the must try products of KBS was its Blemish and Balm cream which had four functions namely sunblock, protection, moisture and natural foundation. All this is available at affordable pricing.